The VIX is important because it measures the volatility of the market. Volatility is simlply confidence level: decision versus indecision, confidence versus confusion. The more confident the market is in its direction the lower the VIX will be; the less confident the higher the VIX will be.
Market volatility has a direct correlation with the cost of Option contracts. If volatility and uncertainty are high - Options will be more expensive. However, it is in uncertain times the most profit in the shortest time span can be made.
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